How to Use Gamification for Business Transformation

How to Use Gamification for Business Transformation
Gamification is one of the technologies that are exploding in popularity and can change how your business thinks, communicates, and trains employees.

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That’s what games are, in the end. Teachers. Fun is just another word for learning.

Ralph Koster

How Gamification Can Transform Your Business and Win You Better Engagement Today.

Technology is highly adaptive, and there are new methods of increasing engagement, improving internal communication, and implementing new ways of thinking entering the market. Gamification is one of the technologies that are exploding in popularity and can change how your business thinks, communicates, and trains employees.

Today, we will be exploring everything you need to know about gamification and how to implement it within your business.

What is Gamification?

Gamification refers to the strategic attempt to implement elements of game playing, including point-scoring, rewards, and challenges to encourage greater engagement with your business and the products or services you offer.

Gamification is mighty as it provides incentives for individuals to complete tasks and pay attention to your brand.

How can Gamification Help your Business?

Gamification is all about driving better engagement for your business. Gamification can revolutionize your business in training new employees, security training, and upskilling current employees. Gamification is a powerful tool for improving employee engagement, retaining intellectual capital and for encouraging hard work and subsequently helping to retain stellar talent.

Gamification can also improve student retention of digital course theory and improve internal communication of updates, product learning, and other complex subjects.

Gamification can also be used to boost engagement with your customers. You can use gamification elements to create an interactive and memorable marketing experience for prospects, leading to greater conversions for your business.

The 3P’s of Gamification:

Gamification is used to influence people and facilitates long-term employee and student engagement. Your gamification strategy needs to encompass the 3 Points (3P’s) of gamification to succeed.

Pleasure – Your gamification strategy needs to foster pleasure for users. Rewards, social proof and challenges are ways to celebrate hard work and retention, which can cause users to associate a positive emotion with your gamification initiative. Omnicare combated long wait times by motivating their customer support time with game-based elements like rewards and points. They were rewarded with Amazon gift cards, and customer wait times were cut in half.

Pedagogy- refers to the method of teaching. The gamification pedagogy involves being interactive and facilitating user participation to generate better results.

Performance – Using a points system or other rewards method can highlight the performers of users. Using friendly competition can motivate employees to engage more with complex concepts.

Hendrick Automotive Group used a social news feed and leaderboards to measure employee performance within their e-learning system, which was widely successful.

Incorporating the 3P’s into your gamification strategy will set you up with a gamification method that fosters better engagement and improves employee training and outcomes.

Implementing Gamification for your Business:

Now that you have a deeper understanding of gamification and how it can revolutionize your business, you may wonder how to implement it within your business. It’s essential to consider the following steps:

  • Ensure your gamification strategy aligns with your business objectives.
  • Decide how you will implement the 3P’s within your gamification strategy.
  • Design a winning, visually-pleasing gamification system that encourages employees to participate.
  • Generate buzz around the launch of the system.
  • Release the system, reward your employees, and mentor them in the system’s continued use.

Are you ready to implement a gamification strategy within your business today?

Do you want to be mentored in creating an innovative gamification strategy that facilitates new ways of internal communication, helps train students and employees, and improves engagement with product learning and other complex processes? 

At CreaGreen, we offer extensive coaching and mentoring in creativity and brainstorming, internal communication, 3D image and video, and new ways of working.

We will help take your business to new heights and advance technologically ahead of your competition. Contact us today.

Innovating. Creating. Connecting. Engaging.

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