A very successful company thrives on the power of teamwork.
A team is often described as a tree that needs nourishment in order to grow stronger and produce productive results. Therefore, we must encourage and build a work culture where employees trust, respect, and motivate each other and it all starts with effective internal communication.
At moments internal communication is overlooked, underestimated, or even non-existent within company teams, even though it is one of the key factors in team cohesion and performance.
In this article, we share our three reasons why internal communication is a key growth factor for everyone at any company, whether big or small.
1. It Enhances Your Corporate Culture
People view the organization as an extension of themselves.
In other words, it all starts within them, their day-to-day life, the way the company views them, treats them, and the values it conveys to them.
Internal communication becomes mandatory in order to approach all of its employees and bring this culture to life on a daily basis. The objective is to promote a strong feeling of belonging in a holistic way.
Good internal communication also means making employees and collaborators understand what they work for every day. It enhances the company’s vision, values, and objectives.
These elements give meaning to any effort, and any action. The company becomes part of a specific goal, a cause that will make team members proud and determined.
In other words, they will only be more involved and motivated! A good internal communication strategy is a long-term commitment to excellence and encourages the healthy habit of engaging in feedback and exchange of ideas, leading to focused and productive discussions.
2. It Improves the Quality of Work Life
Insomnia, anxiety, stress, many factors affect employees today – and now more than ever a healthy working environment is essential to both well-being and productivity, because yes, the two are undeniably linked.
It’s the work environment that determines whether your employees are going to be staying for many years to come, or leaving as soon as they get a slightly better opportunity.
Internal communication plays a crucial role in establishing a good work environment, incorporating a different dimension to any workspace, and enhancing the quality of work life. This also allows for clearer and constructive thinking in the event of a crisis, providing a more beneficial approach towards its management.
3. It Drives Growth
There is no secret: Happy Employees = Happy Company.
Yet only the most successful companies have made internal communication one of their main priorities.
They understood that good internal communication is a virtuous circle, in which employees are engaged and involved in their work, where good relations between colleagues and departments make the strength of the company.
How can internal communication lead to motivation, and ultimately to improved productivity and company growth? The answer is ultimately in the question: when we are motivated we are simply more productive, more cooperative, in better shape, in better health, more creative, and more positive.
Internal communication is an essential link in your overall corporate strategy. It is, along with the employees, a beating heart, a driving force for the company at all levels, and it requires mobilizing both the right tools and the right people to reveal its full potential!
What’s the next step?
Now that you are convinced of the value of internal communication, it is important to build a strategy adapted to the identity of your company. But before that, it is essential to take a step back and understand the current internal communication of your company.
At CreaGeen we help you test the maturity of your internal communication and take it to the next level with different workshops and training tailored to your needs.
We customize the proper training program, aligned with an external approach, and we mentor staff members on the basics and best practices for the use of digital tools when constructing success stories showcasing the company values, and milestones. A thoughtful plan for each specific channel to create good top-down and bottom-up processes (feedback, debate, discussion).
CreaGeen programs are available on-site, online, and hybrid. Check out all our Internal Communication programs here.