“The play button is the most compelling call-to-action on the web.”
– Michael Litt
It’s no secret that the popularity of video content has been trending upward for many years. However, travel restrictions, lockdowns, and the work from home revolution have accelerated the importance and impact of video content for businesses, both internally for employees and externally for customers.
We’ve moved on from the saying a picture is worth a thousand words to the new adage that a video is worth a thousand pictures.
As predominantly visual creatures, humans respond better to visual elements when it comes to transmitting information, improving comprehension, and retaining data for longer.
It only makes sense then that businesses start focusing on using 3D visuals and Video as a more dynamic way to capture a potential buyer’s attention.
Companies can utilize 3Dimensional (3D) visuals to improve and enhance visual communication cost-effectively, to easily showcase concepts of any complexity while also setting themselves apart from the competition.
Using 3D Video to explain complex technical topics or innovative solutions is a more effective way to support sales teams when selling new or ‘invisible’ concepts. If seeing is believing, then using Video to sell scenarios and solutions is a smart way to remove doubt, eliminate confusion, and squash potential objections before they even arise.
The benefits of video content are not only limited to external communication with customers but can also be used internally for employees. Companies can use videos to transform communication into an indispensable tool.
Using videos as an internal communication tool offers several benefits to businesses. It can add an extra element to meetings and, in some cases, replace meetings altogether.
They can help remote workers feel more included by adding a personalized touch. They are accessible on any device and can be watched multiple times, allowing for effective company-wide communication.
Internal videos can be used and shared in various ways, including recruitment videos, onboarding videos, company announcements, and corporate training videos. Helping to add a new dimension to these traditionally formal communications.
Aside from all the above benefits, videos have another stand-out feature compared to text or pictures alone. When it comes to conveying emotions and telling stories, few mediums can compare.
Unlike other communication methods, videos are a multisensory experience helping make them more compelling than images or text alone. When used correctly, videos can be highly effective at creating long-term associations with a brand for employees and customers, with the additional potential of been accessible via a myriad of ways on websites, social media platforms, digital advertising, newsletters, to name a few.
Creating relatable videos that inspire can help your business tap into human emotion to establish a personal connection with your audience. If your business isn’t using videos to inspire, educate, connect, and engage with people, it might be time to rethink your digital strategy.
Are you utilizing your team’s full creative potential?
At CreaGeen, we use our expertise to create an environment for internal creativity to thrive, helping you re-energize and push your business forward.
Innovating. Creating. Connecting. Engaging.
