Creativity, the New Productivity

Creativity, the New Productivity
Productivity has been a key focus of humanity for centuries. But tremendous leaps in technology, globalization, and the hastily changing work landscape have shifted our collective attention to creativity as the new driver of change and competitive advantage.

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“Creativity is contagious. Pass it on“.

Albert Einstein

Productivity has been a key focus of humanity for centuries. But tremendous leaps in technology, globalization, and the hastily changing work landscape have shifted our collective attention to creativity as the new driver of change and competitive advantage.

The focus of productivity has always been to improve the way we work – to produce a greater outcome. Passing on or eliminating specific tasks through productivity improvements allowed us to fill newly freed time with new tasks. And so, the cycle of human productivity being a valuable commodity continued.

In recent decades the rise of technology, the IoT (Internet of Things), artificial intelligence, and algorithms have launched humanity into a new era of productivity.

For businesses, this means investing in a machine or an algorithm is a better bet to improve productivity than hiring and training a human to do the same job.

Sophisticated digital technologies are now the main drivers of gains in productivity and efficiencies.

In today’s business market, creativity is proving to be a crucial ingredient for business growth. Business leaders now recognize the need to support creativity to solve complex problems, generate new ideas, and exploit opportunities.

To stay competitive in a technologically disruptive and rapidly changing global market, companies are encouraging a culture of creativity, one in which the creative process is center stage.

The effective mix of technology and workspace environments that encourage employees to engage and explore solutions are reshaping offices around the globe.

This economic shift has led to an opportunity for employees, although creative expression can be daunting for some. It’s important to remember that every person can contribute to creative thinking regardless of role or position.  

This new demand for creative talent is behind changes in the way companies recruit new employees. Millennials are bringing new ideas for self-expression and creativity into the workplace. In response, companies are attracting creative professionals by encouraging self-discovery, a fluid work process, and even failures to fill creative skills shortages.

It’s safe to say we are now firmly in the era of creativity.  For employees, focusing on creative reinvention will prove to be a rewarding path for their careers and well-being. For businesses, creative thinking is how they will turn obstacles into advantages.

It’s vital to support individuals and teams through the creative process. Enabling creativity in the workplace will allow employees to collaborate, innovate, and find more effective solutions.

Are you ready to re-energize and push your business forward?

Open your mind and unveil the CreaGeenius in you with our four Creativity programs: CreaDay, CreaTraining, CreaBoost, and CreaJump.

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